Design Tips
Check out our design tips below. Impress your customers with a beautifully designed packaging sleeve.
Space
Use the otherwise blank space and get creative! Packaging sleeves have 4 separate panels that can all flow together to make a truly unique design. Make sure you add your logo to really highlight your branding!
Colour
Be judicious with your use of colour; remember, this can be used to cover a plain or boring box, so really let your customers know that there’s something exciting inside! It’s a good idea to use complementary colours to your logo, to keep it looking neat and appealing.
And, if your aesthetic calls for something more subdued, we can also provide brown paper sleeves instead.
Shape
We offer many different sizes for your custom packaging sleeves – but they don’t have to be straight-edged. We can die-cut the box into any shape that you may have in mind; you could create a shape based on your product, for example a teddy bear, a heart or an umbrella!
This is ideal for personalised food boxes – create your box sleeve in the shape of your logo or the tasty food inside!
Branding
Don’t forget that the band will be the first thing your customer sees. So, make a great first impression with your branding! Make sure your logo stands out, and perhaps include some fun facts about your company, or a discount code for future purchases.
Whether it’s a publisher’s logo on cardboard book sleeves or a supermarket logo on own brand food wraps – focus on your brand reinforcement during the design process.
Paper Stock
Make sure to choose your ideal paper stock with a variety of finishes to really communicate your product to the customer, before they’ve even seen it! If you’re an eco-friendly company for example, consider using kraft paper for your box sleeve – letting your customer know immediately your company’s eco-friendly ethos.
Special Touches
Finally, consider any special touches you want to add to help you communicate your branding. A luxury product, for example, deserves a luxury packaging sleeve, so consider foiling, Spot UV or soft-touch lamination for a smooth velvet-like feel.
Need help with preparing your design?
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